2022 RockieS Winners
The complete list of winners is as follows. Order is determined by award level, classification, then category. Out of over 404 entries, and over 38 unique organizations and/or individuals, this is the industry’s best work from across the State. Congratulations, winners!
2022 WINNERS
BEST OF SHOW Complete Campaigns By: Against For: Saalt Title: Our Nature Campaign
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GOLD WINNERS
GOLD Television By: CLM For: Commercial Tire Title: Take Care
GOLD Radio By: Mitchell+Palmer For: Tobacco Connection Title: Uncle Bob Campaign
GOLD Print Advertising By: Stoltz Marketing Group For: ITRON Title: Print Ads
GOLD Out Of Home & Ambient Media By: Duft Watterson Title: Stanley the Sasquatch
GOLD Direct Marketing- Single By: BrandCraft For: SRF Title: The Lead Magazine 2021 Issue
GOLD Online Video & Podcasts-Video By: Against For: Saalt Title: Impact Campaign Video
GOLD Digital Advertising By: Against For: Society for Ideas Title: Social Media Campaign
GOLD Collateral Material–Annual Report By: St. Luke's Marketing Team Title: Annual Report
GOLD Identity Programs By: Against For: Society for Ideas Title: Brand Identity
GOLD Elements of Advertising–Visual By: St. Luke's Marketing Team For: St. Luke's Title: Geometric Animals
GOLD Sales Promotion–Product or Service Presentation By: 116 & West For: Bardenay Title: Menu
GOLD Public Relations By: Idaho Lottery Title: Thanks A Billion Tour
GOLD Ad Industry Self Promotion By: Stoltz Marketing Group Title: Stoltz 25th Campaign–Owning Up
GOLD Public Service- Print By: Drake Cooper For: Inclusive Idaho Title: June 2, 2020 Commemorative Book
GOLD Complete Campaign By: Against For: Saalt Title: Our Nature Campaign
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SILVER WINNERS
SILVER Television-Local (One DMA) By: MSVM Group, LLC Title: Phil Meador Family TV
SILVER Television-Local (One DMA) By: The Agency Creative Network Title: A Price You Can Live With
SILVER Television By: AdFire Creative Title: Financial Security
SILVER Television-Regional/National (2+ DMA) By: Mitchell+Palmer For: ISU Title: Great Things
SILVER Television By: CLM For: Idaho Lottery Title: Powerball
SILVER Television By: KIVI-TV Title: Anchors In Our Community
SILVER Radio-Local (One TSA) By: 116 & West For: Beardsmith Title: Radio
SILVER Radio By: Mitchell+Palmer For: Gyro Shack Title: Go Greek Campaign
SILVER Radio-Regional/National (2+ DMA) By: CLM For: Commercial Tire Title: We Own It
SILVER Print Advertising By: Duft Watterson For: Geisinger Title: Brand Journalism
SILVER Print Advertising By: Mitchell+Palmer For: Tamarack Title: Print Campaign
SILVER Print Advertising By: CLM For: Simplot Grower Solutions Title: Print Ads
SILVER OOH-Local (One Market) By: Mitchell+Palmer For: Tobacco Connection Title: Buy More Beer
SILVER OOH-Local (One Market) By: 18Ninety Creative For: ABMF Title: Embrace the Suck
SILVER OOH & Ambient Media By: Senestre Creative For: BCT. Title: 21|22 Season Lamppost Banners
SILVER OOH & Ambient Media By: Mitchell+Palmer For: ISU Title: Ready to Roar Campaign
SILVER OOH-Regional/National (2+ Markets) By: BrandCraft For: The Car Park
SILVER OOH-Regional/National (2+ Markets) By: Duft Watterson Title: Stanley Mascot
SILVER OOH-Mass Transit By: Stoltz Marketing Group Title: Electric Bus Wrap Fleet
SILVER Direct Marketing-Single By: BrandCraft For: SRF Title: Father's Day Mailer
SILVER Direct Marketing-Single By: Namebrand For: Sony Title: ATF Survivor Kit
SILVER Direct Marketing By: Mitchell+Palmer For: ISU Title: Title: Direct Mail Campaign
SILVER Online Video & Podcasts-Video By: Porter Pro Media Someone's Gotta Do It
SILVER Online Video & Podcasts-Video By: Against For: Dignitas Title: We’ve Got Work to Do Video
SILVER Digital Advertising By: Mitchell+Palmer For: ISU Title: Roar Social
SILVER Digital-Advertising and Promotion By: Mitchell+Palmer For: ISU Title: Ready To Roar
SILVER Digital-Advertising and Promotion By: Lovevery Title: Watercolor Shapes Email
SILVER Digital-Blogs & Digital Publications By: Senestre Creative For: BCT Title: 21|22 Digital Season Program
SILVER Collateral Material-Annual Report By: Against For: College of Innovation + Design Title: Annual Report 2021
SILVER Collateral Material-Brochure By: Senestre Creative For: BCT Title: 21|22 Season Brochure
SILVER Collateral Material-Publication Design By: BrandCraft For: SRF Title: The Lead Magazine 2021 Issue
SILVER Collateral Material-Special Event Material By: Namebrand For: Clickbank Title: 2022 Platinum Summit–Costa Rica
SILVER Collateral Material-Specialty Advertising By: CLM For: D&B Supply Title: Rodeo Clown Jerseys
SILVER Collateral Material-Specialty Advertising By: P1FCU For: Water Bottle Wraps
SILVER Identity Programs By: Mitchell+Palmer For: Gyro Shack Title: Branding
SILVER Identity Programs By: BrandCraft For: Cinder Wines
SILVER Identity Programs By: Against For: ERTH Title: Tree Fort Can Design
SILVER Elements of Advertising-Copywriting By: AdFire Creative Title: No Bull Ship
SILVER Elements of Advertising-Visual By: Idaho Lottery Title: Classroom Wishlist Illustrations
SILVER Elements of Advertising-Visual By: Visionkit Studio Title: Fathers Day
SILVER Elements of Advertising-Visual By: Stoltz Marketing Group
For: Idaho Housing and Finance Association Title: Rental Assistance TV Spot - Animation
SILVER Elements of Advertising- Visual By: Porter Pro Media Title: Someone's Gotta Do It
SILVER Ad Industry Self Promotion-Collateral By: Stoltz Marketing Group Title: Holiday Card
SILVER Ad Industry Self Promotion-Collateral By: Namebrand Title: Namebrand Kit 2021
SILVER Ad Industry Self Promotion-Print By: Duft Watterson Title: Earth Day Posters
SILVER Ad Industry Self Promotion-Broadcast/Digital By: Senestre Creative Title: Black Friday Video
SILVER Ad Industry Self Promotion-Non-Traditional By: Mitchell+Palmer Title: MP Coffee Box
SILVER Ad Industry Self Promotion By: Duft Watterson Title: DW 2021 Holiday Fruitcake
SILVER Public Service-Broadcast/Digital By: KIVI-TV For: Toys for Tots
SILVER Public Service-Broadcast/Digital By: 116 & West For: Big Brothers Big Sisters of SW Idaho Title: Website
SILVER Public Service-Broadcast/Digital By: 116 & West For: Project Filter Title: Youth TV
SILVER Public Service-OOH By: 18Ninety Creative For: ABMF Title: Spray Chalk Guerrilla Marketing
SILVER Public Service-Collateral By: 116 & West For: Project Filter Title: Hero Cards
SILVER Public Service By: Drake Cooper For: Idaho Suicide Prevention Hotline Title: Never Alone
SILVER Potpourri-Potpourri By: Suds Creative For: Squeaky Squid Car Wash
SILVER Potpourri-Potpourri By: Duft Watterson For: Brown Shuga Soul Food Title: Truck Design
SILVER Complete Campaign By: Against For: Namebrand Title: Make it Happen
SILVER Complete Campaign By: Against For: City of Boise Title: Imagine That
SILVER Complete Campaign By: CLM For: Commercial Tire Title: Go Take Care Campaign
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CITATION, Copywriting Television By: CLM For: D&B Supply Title: Get It at D&B
CITATION, Copywriting Television-Regional/National (2+ DMA) By: Mitchell+Palmer Title: Driveway Cody
CITATION, Innovative use of media OOH-Local (One Market) By: Senestre Creative Title: F#ck Up Stickers
CITATION, Innovative use of media OOH & Ambient Media
By: CLM For: D&B Supply Title: Work and Play in the West Oudoor
CITATION, Design OOH-Mass Transit By: St. Luke's Marketing Team Title: Children's Mobile
CITATION, Design Direct Marketing-Single By: Mitchell+Palmer For: ISU Title: Ready to Roar Mailer
CITATION, Production & Editing Online Video & Podcasts-Video By: Lovevery Title: Make the Most Of Every Moment
CITATION, Copywriting Online Video & Podcasts-Video By: Porter Pro Media Title: Goodbye Tissues
CITATION, User Experience Digital-Websites By: Stoltz Marketing Group For: Valley Regional Transit Title: Website
CITATION, Art Direction Digital-Social Media By: Lovevery Title: Scribble Effect
CITATION, Creative Concept Digital-Social Media By: Duft Watterson For: ITD Title: Aggressive Driving Frogger Video
CITATION, Design Digital-Advertising and Promotion By: CLM For: Commercial Tire Title: We Got The Power
CITATION, Logo Design Collateral Material-Specialty Advertising By: Namebrand For: Bodybuilding.com Title: Raise Your Flag
CITATION, Editing Elements of Advertising-Visual By: Mitchell+Palmer For: ISU Title: Roar Social
CITATION, Cinematography Elements of Advertising-Visual By: Porter Pro Media Title: The Story of Shawn Anderson
CITATION, Illustration Ad Industry Self Promotion-Non-Traditional By: Namebrand Title: Namebrand Mantra
CITATION, Concept & Execution Public Service By: 116 & West For: Inclusive Idaho Title: Light Up Idaho Campaign
CITATION, Use of Media Complete Campaign By: Stoltz Marketing Group
For: Valley Regional Transit Title: Electric Bus Campaign
Award Letters were sent via email on March 13th, 2022. Thank you to everyone who participated, volunteered, and engaged more in their local Advertising Federations because of this competition.
Special shout out to our incredible judges Grant Minnis, Creative Director at Argonaut;
Tim Miley, VP of Creative & Technology at Noble Studios; and Carey Evenson, Senior Vice President at Creative + Content.