About the Award

The IAF Silver Medal Award is presented annually by the Idaho Advertising Federation to an individual who has made outstanding contributions to advertising by advancing the industry's standards, demonstrating creative excellence, and promoting social welfare.

Following receipt of nominations, the IAF Board of Directors selects a regional panel of Idaho judges to review nominees based on the criteria that follow. Only one Silver Medal is awarded each year, and judges may elect not to award the Silver Medal in any given year.

The Silver Medal winner is announced at the annual Rockie Awards Banquet hosted by the Idaho Advertising Federation. The recipient’s name is listed with other winners throughout the nation for presentation to the National Conference of the American Advertising Federation.


IAF Silver Medal Award Criteria

Who is eligible?

  • The Nominee must have achieved success in an advertising agency, for an advertiser or in broadcast or publishing.
  • He or she shall have shown consistent creativity and have worked to raise the standards of the advertising profession.
  • He or she shall have been active in civic, religious, or other groups dedicated to social welfare and must be currently active in advertising.
  • The Nominee need not be a current member of the Idaho Advertising Federation.

How to submit a Nominee?

Please submit nominations on 8.5″ x 11″ pages outlining in detail the extent to which the Nominee has met or exceeded the Silver Medal Award Criteria. You are encouraged to expand on the Nominee’s experience and contributions to such degree that judges will be fully informed. Please be advised that abbreviated nominations may be dismissed as insufficient to demonstrate a Nominee’s true qualifications.

Provide the Nominee’s name and company affiliation on a cover page with the contact information of the nominator, followed by all pertinent qualifications of the Nominee for consideration on subsequent pages.

You may submit nominations by email to Bob Rosenthal, Scripps Media at Bob.Rosenthal@scripps.com or mail nominations to:

Idaho Advertising Federation
Silver Medal Award Program
P.O. Box 2691
Boise, ID 83701

NOTE: NOMINATIONS OF CANDIDATES DO NOT AUTOMATICALLY CARRY OVER FROM ONE YEAR TO THE NEXT. A PREVIOUS NOMINEE NOT RECEIVING SILVER MEDAL RECOGNITION SHOULD BE RESUBMITTED FOR CONSIDERATION IN SUBSEQUENT YEARS.

IAF SILVER MEDAL AWARD RECIPIENTS:

  • 1975 Phil Obenchain
  • 1976 Jim Davidson
  • 1977 Ken Davies
  • 1978 Georgia Davidson
  • 1979 Jim Hawkes
  • 1980 Gary Sherlock
  • 1981 Bob Krueger
  • 1982 Henry Fletcher
  • 1983 Bill Drake
  • 1984 Britt Bowden
  • 1985 (no award)
  • 1986 Ward Williamson
  • 1987 Brian Hogan
  • 1988 John Givens
  • 1990 Larry Chase
  • 1991 Rex McArthur
  • 1992 Diane Crawford
  • 1993 Tim Pace
  • 1994 Lee Wagner
  • 1995 Al Vuylsteke
  • 1996 Pat MacKelvie
  • 1997 Dayne Hanna
  • 1998 Tom Donahoe
  • 1999 Jeff Nielsen
  • 2000 Kristi Edmunds
  • 2001 Ken Stoltz
  • 2002 Bob Rosenthal
  • 2003 Jim Steele
  • 2004 Bob Hofmann
  • 2005 (no award)
  • 2006 (no award)
  • 2007 Tim Fowler
  • 2008 Mike Ripley
  • 2009 Russ Stoddard
  • 2010 Mike Sanders
  • 2011 David Cook
  • 2012 Chuck Christopher
  • 2013 Edward Moore
  • 2014 Art Gregory
  • 2015 Jamie Cooper
  • 2016 Mike Kerby
  • 2017 Rick Magnuson